Client : CareerBuilder
Project Overview
Project: Social Media Ad Campaign
Scope: 6 Creative Assets (4x5 format)
Overview
CareerBuilder aimed to launch a high-impact social media campaign to engage job seekers and employers, driving awareness and conversions. I was responsible for creative direction, design, and execution of six visually compelling 4x5 assets tailored for social platforms.
Creative Approach
Concept-Driven Design: Each asset focused on a key career-building theme—job searching, resume tips, interview success, hiring trends, workplace insights, and CareerBuilder’s unique tools.
Bold, Engaging Visuals: Used a clean yet dynamic aesthetic, leveraging CareerBuilder’s brand colors, typography, and imagery to maximize engagement.
Platform Optimization: Designed for seamless viewing across Instagram, Facebook, and LinkedIn, ensuring clarity and impact in mobile-first formats.
Outcome
Increased engagement across CareerBuilder’s social channels.
Strengthened brand presence with a cohesive, high-quality visual campaign.
Drove audience interaction and conversions through clear, action-oriented messaging.
