Performance Marketing
Producer: Thao Le
Designer: Yaya Xu

Collaborated with the talented team at Cash App to build a scalable, performance marketing system to allow for messaging tests across several social platforms.
Objective:
Developed animation systems, scalable type solutions as well as built out 98 different assets based upon variation of messaging, color, palettes, and app features.
Total Development Time: from ideation, system development, testing, execution, QA’ing, and trafficking : Under 3 weeks.
Total assets delivered: 98

Final Creative in 16x9 & 9x16 with alternate color palettes and headline tests.

96 messaging/feature/color combinations were developed and had to be scaled and accounted for.

Stroke Explorations

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Stroke Explorations 〰️